Less than a third of parents of under-5s feel they get enough advice and information to protect their little ones from accidental harm. Our new keeping kids safe hub aims to fill this gap by providing life-saving advice, and information parents can trust.
Our new telephone and email enquiry service again provides vital information and is free for parents.
Behind every statistic are real families, and real children. Children like Leah, who died in a blind cord accident and Maison, who suffocated on a nappy sack. We’re working with their parents to share their stories and raise awareness so that others don’t needlessly suffer as they have done.
Through our Action on Accidents campaign we’re calling for a £20million-per-year nationwide programme that would relieve some of the huge pressure on A&E departments by preventing accidental injuries to under-5s.
Our blind cord and thermostatic mixing valve campaigns have created safer living spaces for children and we continue to lobby for homes that are safer by design.