09:30 Registration, refreshments and exhibition
10:00 Welcome and introduction from the Chair
Tom Mullarkey, Chief Executive, RoSPA
10:05 The Changing Face of Road Safety
Nick Lloyd, Road Safety Manager, RoSPA
Every day across the world there are over 3000 people killed as a result of a road traffic collision; it’s a global problem with many common challenges and solutions. The World Health Organisation has identified 5 key areas: road safety management, road safety and mobility, safer vehicles, safer road users and post crash response. This presentation will look at how political, social, demographic and technological changes are likely to change the face of road safety in the UK.
10:25 Car Seat Regulations Update
Mark Bennett, European Senior Technical and Training Manager, Britax
In this presentation, Mark will give an update of car seat regulations. Further content to be confirmed.
10:40 Will driverless vehicles make our roads safer places?
Peter Elliot, Partner, Future of Movement
Technology has been assisting driving over the last 20 years. Driverless is a significant development, moving beyond driver assistance to vehicle control. Will this make our roads safer for passengers and pedestrians? Will society accept and adapt or resist the adoption of driverless vehicles?
11:05 Is the 21st century driver ready for driverless cars?
Tyron Louw, Research Assistant / PhD Student, University of Leeds
With the world’s eyes focused sharply on the technology behind the phenomenon that is the self-driving car, little attention is given to how it will affect us as drivers and whether we are actually ready for it. Not only are we happy to use a self-driving car, but are we capable of using one? In his talk, Tyron explores where we are on the road to the self-driving car, what safety issues will they create and how we will interact with this new technology.
11:30 Refreshments, exhibition and networking
11:50 Driverless cars - picture from the insurance industry
Ben Howarth, Policy Adviser, Motor & Liability, Association of British Insurers (ABI)
In this presentation Ben will cover the role of insurance in enabling automated driving, the importance of vehicle data to settling claims fairly and also keeping the roads safe, ensuring drivers understand what automated cars can and can’t’ do.
12:15 Is hands free risk free? Research into mobile phone use whilst driving
Dr. Gemma Briggs, Psychology Lecturer, The Open University
Hands free phone use whilst driving is considered by many to be a safe practise. However, a large body of research has demonstrated that hands free phone use offers few safety benefits over hand held conversations, as the distraction imposed by phone use has cognitive roots. In this presentation Gemma will discuss the main points of her research, which suggests that phone conversations lead to the creation of mental imagery which interferes with normal visual perception of a driving scene.
12.40 "VF4-360 Experience" Immersive Education
Paul Speight, Watch Manager, Leicestershire Fire and Rescue Service
Created to improve an already robust and evaluated intervention, the VF4 360 Experience represents a quantum leap in road safety delivery. Using Virtual Reality goggles and specially produced film, participants are immersed in a pre and post-crash scenario. This project demonstrates how new technology can be used to engage and influence the attitudes and behaviours of young people. Lead by Leicestershire Fire and Rescues service in conjunction with FirstCar, this project pushes the boundaries of innovation whilst delivering cost-efficient scalability.
12:50 Ask the Speakers
12:55 Lunch, exhibition and networking
13:55 Why should we slow down?
Dr Margaret Peden, Coordinator: Unintentional Injury Prevention, World Health Organization
WHO is committed to assisting countries attain the ambitious SDG target 3.6 through raising awareness, providing technical support and guidance. One upcoming advocacy event is the 4th UN Road Safety Week which will be held around the world from 8–14 May 2017. The theme for the Week is “speed management”. This presentation will look at the evidence behind why we should slow down and what partners can do in support of the Week.
14:15 20mph Limits – Birmingham says Slower is Safer
Mel Jones, Transportation Behaviour Change Manager, Birmingham City Council
Since the introduction of the 20pmh speed limits in central Birmingham, the city-wide publicity campaign, ‘Slower is Safer’ is underway to show people the benefits of driving at 20pmh on residential roads. With limited resources, the overall approach is light touch and encourages and supports local people to take ownership. In this presentation, Mel will state some learning’s that are available in terms of the approach to consultation, delivery, and how to support the campaign through education and enforcement.
14:40 The 20mph limit paradox: drivers who support but don't comply...and other mysteries of driving
Professor Alan Tapp, Professor of Marketing, UWE-Bristol
Revealing findings from two YouGov surveys of GB adults, Alan will explore the strange relationship between our attitudes and behaviours when it comes to 20mph limits. Alan shows how we are generally united in our support for 20 (with notable exceptions), but more divided in our behaviours. In this talk Alan helps explain why this may be the case and what we can do about.
15.05 Quo vadis Europe? – Road Safety Policies till 2020
Dr Armin Kaltenegger, Head of Department Legislation and Regulations, KFV Austrian Road Safety Board
The Austrian Road Safety Board (KFV) together with the Erfurt University of Applied Sciences have carried out a policy analysis in order to clearly forecast the actions of the EU 2016-2020 in terms of road safety policy. The study was based on an evaluation of programmes and legal acts of the past years as well as on expert opinions. The forecast aims at supporting the work programmes of public and private institutions as well as decision makers.
15:30 Ask the Speakers
This is your chance to have a say and to put any questions to the panel.
15:40 Closing remarks from the Chair
15:45 Conference Close
The 2017 Road Safety conference is returning to central Birmingham!
It will be held at The Studio which is conveniently located for road, rail and air travel connections.
7 Cannon Street
Telephone: 0121 634 2800
Getting to the event
Travel by train
There are three railway stations within walking distance of thestudio: Birmingham New Street, Snow Hill and Moor Street. New Street Station is just three minute walk from The Studio.
Please visit the National Rail Enquiries Journey Planner to plan out your train travel.
Travel by road
From the North via M6
Leave the M6 at jct 6 (signposted Birmingham East and Central) then follow the A38(M) for approx 2 miles. Continue forward onto A38 but keep left (do not go over the first flyover) and turn off A38 (signposted Bull Ring Shopping). At the roundabout take the first exit past the fire station. Follow James Watt Queensway for a quarter of a mile and turn right (signposted High Street parking) Follow Dale End and Albert Street Car Park Entrance on the left hand side.
From London and the South East via M40
At Jct 3A of the M40 take the left hand lane and Join the M42(N) Exit the M42 at Jct 4. Take the second exit at the roundabout and follow A34 (Stratford Road) towards Birmingham for approx 9 miles. At the Camp Hill Circus roundabout take the second exit straight on and follow the B4100 past the Renault garage on the left up through Digbeth. The road bears left and right then passes St Martins Church - keep Bull Ring on your left and turn left onto Moat Lane. The road immediately bears to the right, stay in the left lane and take the second left onto Albert Street, High Street Car Park is immediately in front of you.
There are several car parks within walking distance of thestudio. We recommend either NCP High Street, or NCP Londonderry House both around five minutes walk away. The postcode for satnav is B4 7LN and B4 7LX. The Mailbox car park is also only a 10 minute walk.
To obtain discounted parking for the NCP car parks please ask for a voucher from our reception. Please note they can no longer offer discounted parking at the Mailbox.