RoSPA Road Safety Conference 2017

The 2017 RoSPA Road Safety Conference returns on March 9.

Technology: Changing the face of road safety

March 9, 2017 - The Studio, Birmingham

Britax In 2017 RoSPA will be celebrating its 100th anniversary. Since the charity’s inception the roads and vehicles have changed dramatically, whilst sadly tackling road user error is just as important today as it was in 1896 when Bridget Driscoll became Britain’s first road vehicle fatality. This year’s conference looks at how technology is changing the face of road safety and considers innovative safety interventions.


09:30 Registration, refreshments and exhibition

10:00 Welcome and introduction from the Chair
Errol Taylor, Deputy Chief Executive, RoSPA

10:05 The Changing Face of Road Safety
Nick Lloyd, Road Safety Manager, RoSPA
Every day across the world there are over 3000 people killed as a result of a road traffic collision; it’s a global problem with many common challenges and solutions. The World Health Organisation has identified 5 key areas: road safety management, road safety and mobility, safer vehicles, safer road users and post crash response. This presentation will look at how political, social, demographic and technological changes are likely to change the face of road safety in the UK.

10:25 Car Seat Regulations Update
Mark Bennett, European Senior Technical and Training Manager, Britax
In this presentation, Mark will give an update of car seat regulations. Further content to be confirmed.

10:40 Will driverless vehicles make our roads safer places?
Peter Elliot, Partner, Future of Movement
Technology has been assisting driving over the last 20 years. Driverless is a significant development, moving beyond driver assistance to vehicle control. Will this make our roads safer for passengers and pedestrians? Will society accept and adapt or resist the adoption of driverless vehicles?

11:05 Is the 21st century driver ready for driverless cars?
Tyron Louw, Research Assistant / PhD Student, University of Leeds
With the world’s eyes focused sharply on the technology behind the phenomenon that is the self-driving car, little attention is given to how it will affect us as drivers and whether we are actually ready for it. Not only are we happy to use a self-driving car, but are we capable of using one? In his talk, Tyron explores where we are on the road to the self-driving car, what safety issues will they create and how we will interact with this new technology.

11:30 Refreshments, exhibition and networking

11:50 Driverless cars - picture from the insurance industry
Ben Howarth, Policy Adviser, Motor & Liability, Association of British Insurers (ABI)
In this presentation Ben will cover the role of insurance in enabling automated driving, the importance of vehicle data to settling claims fairly and also keeping the roads safe, ensuring drivers understand what automated cars can and can’t’ do.

12:15 Is hands free risk free? Research into mobile phone use whilst driving
Dr. Gemma Briggs, Psychology Lecturer, The Open University
Hands free phone use whilst driving is considered by many to be a safe practise. However, a large body of research has demonstrated that hands free phone use offers few safety benefits over hand held conversations, as the distraction imposed by phone use has cognitive roots. In this presentation Gemma will discuss the main points of her research, which suggests that phone conversations lead to the creation of mental imagery which interferes with normal visual perception of a driving scene.

12.40 "VF4-360 Experience" Immersive Education
Paul Speight, Watch Manager, Leicestershire Fire and Rescue Service

Created to improve an already robust and evaluated intervention, the VF4 360 Experience represents a quantum leap in road safety delivery. Using Virtual Reality goggles and specially produced film, participants are immersed in a pre and post-crash scenario. This project demonstrates how new technology can be used to engage and influence the attitudes and behaviours of young people. Lead by Leicestershire Fire and Rescues service in conjunction with FirstCar, this project pushes the boundaries of innovation whilst delivering cost-efficient scalability.

12:50 Ask the Speakers

12:55 Lunch, exhibition and networking

13:55 Why should we slow down?
Dr Margaret Peden, Coordinator: Unintentional Injury Prevention, World Health Organization
WHO is committed to assisting countries attain the ambitious SDG target 3.6 through raising awareness, providing technical support and guidance. One upcoming advocacy event is the 4th UN Road Safety Week which will be held around the world from 8–14 May 2017. The theme for the Week is “speed management”. This presentation will look at the evidence behind why we should slow down and what partners can do in support of the Week.

14:15 20mph Limits – Birmingham says Slower is Safer
Mel Jones, Transportation Behaviour Change Manager, Birmingham City Council
Since the introduction of the 20pmh speed limits in central Birmingham, the city-wide publicity campaign, ‘Slower is Safer’ is underway to show people the benefits of driving at 20pmh on residential roads. With limited resources, the overall approach is light touch and encourages and supports local people to take ownership. In this presentation, Mel will state some learning’s that are available in terms of the approach to consultation, delivery, and how to support the campaign through education and enforcement.

14:40 The 20mph limit paradox: drivers who support but don't comply...and other mysteries of driving
Professor Alan Tapp, Professor of Marketing, UWE-Bristol
Revealing findings from two YouGov surveys of GB adults, Alan will explore the strange relationship between our attitudes and behaviours when it comes to 20mph limits. Alan shows how we are generally united in our support for 20 (with notable exceptions), but more divided in our behaviours. In this talk Alan helps explain why this may be the case and what we can do about.

15.05 Quo vadis Europe? – Road Safety Policies till 2020
Dr Armin Kaltenegger, Head of Department Legislation and Regulations, KFV Austrian Road Safety Board
The Austrian Road Safety Board (KFV) together with the Erfurt University of Applied Sciences have carried out a policy analysis in order to clearly forecast the actions of the EU 2016-2020 in terms of road safety policy. The study was based on an evaluation of programmes and legal acts of the past years as well as on expert opinions. The forecast aims at supporting the work programmes of public and private institutions as well as decision makers.

15:30 Ask the Speakers
This is your chance to have a say and to put any questions to the panel.

15:40 Closing remarks from the Chair

15:45 Conference Close


The 2017 Road Safety conference is returning to central Birmingham!

It will be held at The Studio which is conveniently located for road, rail and air travel connections.


7 Cannon Street
B2 5EP

Telephone: 0121 634 2800

Getting to the event

Travel by train

There are three railway stations within walking distance of thestudio: Birmingham New Street, Snow Hill and Moor Street. New Street Station is just three minute walk from The Studio.

Please visit the National Rail Enquiries Journey Planner to plan out your train travel.

Travel by road

From the North via M6
Leave the M6 at jct 6 (signposted Birmingham East and Central) then follow the A38(M) for approx 2 miles. Continue forward onto A38 but keep left (do not go over the first flyover) and turn off A38 (signposted Bull Ring Shopping). At the roundabout take the first exit past the fire station. Follow James Watt Queensway for a quarter of a mile and turn right (signposted High Street parking) Follow Dale End and Albert Street Car Park Entrance on the left hand side.

From London and the South East via M40
At Jct 3A of the M40 take the left hand lane and Join the M42(N) Exit the M42 at Jct 4. Take the second exit at the roundabout and follow A34 (Stratford Road) towards Birmingham for approx 9 miles. At the Camp Hill Circus roundabout take the second exit straight on and follow the B4100 past the Renault garage on the left up through Digbeth. The road bears left and right then passes St Martins Church - keep Bull Ring on your left and turn left onto Moat Lane. The road immediately bears to the right, stay in the left lane and take the second left onto Albert Street, High Street Car Park is immediately in front of you.


There are several car parks within walking distance of thestudio. We recommend either NCP High Street, or NCP Londonderry House both around five minutes walk away. The postcode for satnav is B4 7LN and B4 7LX. The Mailbox car park is also only a 10 minute walk.

To obtain discounted parking for the NCP car parks please ask for a voucher from our reception. Please note they can no longer offer discounted parking at the Mailbox.

Who Should Attend?

The conference will be of interest to all road safety practitioners, researchers, policy makers and stakeholders, including:

  • Road safety managers
  • Road safety partnerships
  • Road safety and accident prevention officers
  • Public health practitioners
  • Communications officers
  • Fire service
  • Police officers
  • Armed forces
  • Highway safety engineers
  • Teaching organisations
  • Driver trainers
  • Elected members (councillors)
  • Health promotion professionals
  • Special interest groups
  • Educational professionals
  • Voluntary organisations
  • Occupational health and safety advisers
  • Motoring organisations
  • Cycling organisations

Sponsor & Exhibit

The Royal Society for the Prevention of Accidents has been at the heart of accident prevention in the UK and around the world for more than 90 years. We can help you:

  • Increase brand awareness
  • Generate high-quality sales leads
  • Meet new decision-making contacts
  • Network with leading industry professionals
  • Launch new products and services
  • Demonstrate your products and services face to face
  • Associate your organisation with cutting-edge event content
  • Work directly with RoSPA, an established and trusted health and safety brand
  • Demonstrate your high level of health and safety commitment to key decision makers
  • Contribute to RoSPA's charitable mission to 'save lives and reduce injuries'

If you're interested in showcasing your product or services at the event, please contact Letitia Hill at for further information.

Conference sponsor – Britax


Britax is committed to creating fresh, innovative products and technologies designed to improve children's travel safety and comfort, ensuring it maintains its leading position as a top-quality brand and as a trendsetter in design and technology.

Since the 1970's, Britax has repeatedly come up with successful innovations that have influenced the entire market – from children's car seats and baby carriers to children's bicycle seats and prams, plus complete travel systems for maximised flexibility.

Today, Britax is a globally operating company with a total of nine facilities in every part of the world, all of them dedicated to the issue of child safety.

Conference exhibitors

Continental Automotive

Continental Automotive

Continental Automotive produce a vast variety of products for the Transport sector that include Analogue and Digital Tachographs, data management solutions to collect the tachograph and driver card data which ensures the Fleet Operators remain fully in line with EU legislation whilst keeping drivers and other road users safe.

Over the years, Continental has added to their portfolios with many innovative safety and security style products.



Exeros-Technologies are award-winning experts in the design and installation of advanced vehicle safety technology, specialising in HD camera systems, fleet-tracking, driver-monitoring and improving communication with vulnerable road users.

Our bespoke systems ensure that your assets are compliant, safer and easily monitored, whilst mitigating risks to vulnerable road users and allowing fleet operators to significantly reduce accidents, injuries and insurance claims.


Continental Automotive

FirstCar has been publishing award-winning road safety education publications for over a decade and each year, over 1.85 million new drivers come into contact with the FirstCar brand. Over the past few years, FirstCar has significantly grown its capacity to deliver high-quality film production and digital media projects. FirstCar is an SME that’s grown organically from a sixth-form common room, and if there’s one thing we know all about, it’s how to be resourceful.

The Fleet Operator Recognition Scheme (FORS)

The Fleet Operator Recognition Scheme (FORS)

The Fleet Operator Recognition Scheme (FORS) is a voluntary accreditation scheme that promotes best practice for commercial vehicle operators. With over 4,250 members, FORS is gaining recognition as the transport industry’s go-to accreditation scheme. FORS encompasses all aspects of safety, efficiency, and environmental protection by encouraging and training fleet operators to measure, monitor and improve performance. FORS provides accreditation pathways for operators of any type, and for those organisations that award contracts and specify transport requirements.


Messagemaker Displays

Messagemaker Displays

Messagemaker Displays has been developing, manufacturing, installing and maintaining LED speed signs and road signs for over 20 years. With expert knowledge in traffic signs, messagemaker displays are able to advise on the best solution for your LED traffic signage. We know that we will have a product for your budget and requirement.

Road Safety Analysis

Road Safety Analysis

If you are looking for road safety resources that have been built by practitioners and evaluated by professionals, then the Road Safety Analysis stand is worth a visit. With years of frontline experience in delivering road safety education and social marketing, RSA can now offer a wide range of products and services tailored to meet your needs which are backed up by market leading evaluation.

TMS Consultancy

TMS Consultancy

TMS is an independent company, providing practical expertise to improve road safety and traffic management by offering audit, consultancy and training services. TMS is dedicated to achieving continuous improvements in road safety and our expertise is underlined by our position as the leading training provider, whilst our independent status enables us to offer truly impartial advice.


TTC Group

TTC Group

TTC Group is a leading learning and development company working with public and private sector clients. TTC's capabilities and services are driven by the needs of today's business and the wider social aims to improve health and wellbeing.

We work in partnership with the Police and Local Authorities, delivering police-referred driver training courses as an alternative to prosecution, and court-referred drink drive rehabilitation courses.

Traffic Technology Ltd

Traffic Technology Ltd

Traffic Technology Ltd designs, supplies, installs and manages a range of innovative road safety and monitoring systems for vehicles, cyclists and pedestrians.

Our products have user-friendly software for instant, professional reports and operate to high levels of accuracy and reliability. Services include installation and training from our team of highly experienced engineers, as well as manual and video traffic surveys.

The Transafe Network

The Transafe Network

The Transafe Network consists of road safety specialists with backgrounds in research, consultancy, training, operations and public service across the highways, emergency services and road transport sectors.

Our team have experience from highway authorities, consulting engineers, the police service, transport research and operations in the oil and gas industry, and a wider network of associates supplying expertise in road and vehicle engineering, evidence and enforcement, education and encouragement.



VisionTrack is a leading in-vehicle camera telematics technology provider, offering innovative, reliable and cost-effective solutions to aid road safety initiatives and protect against fraudulent insurance claims. All of VisionTrack’s team are passionate about improving road safety and raising awareness of what technologies are available to help businesses and individuals develop their driving performance.



Westcotec celebrated their 15th Anniversary in April 2016. Over the years Westcotec has grown to become one of the industry leaders in Vehicle Activated Signs (VAS) and other related technologies. Westcotec deliver a consistent high level of post-sale support that has led to the development of long term relationships with both public and private sector customers. Westcotec currently supply numerous Community Speedwatch schemes across the UK, both Local Authority supported and an increasing number of stand-alone schemes

XPI Simulation

XPI Logo

XPI is the UK's leading driving simulation company across both commercial and military markets. Our mission is to improve the safety of drivers and enable the development of a higher level of competency and skills in a safe, controlled environment. We focus on driver safety through the improvement of driver behaviour with innovative technology solutions. This methodology can be applied from pre-learners through to experienced and advanced drivers.


Day delegate fee

  • Member £150
  • Non-Member £175

Booking Information

Book your place

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Events Team
+44 (0)121 248 2091
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