London crowd

Early bird prices

Early Members: £120 +VAT
Early Non-Members: £140 +VAT

Early discount ends 30/01/15

Standard prices

Members: £150 +VAT
Non-Members: £175 +VAT

Book online

or contact the RoSPA Events team on +44 (0)121 248 2089

2015 RoSPA Road Safety Conference

March 11, 2015, IET Birmingham, Austin Court, Birmingham

Stop, look and listen. Can we honestly say we do?

In the connected age of instant updates, stopping – even just for a moment – can seem like an alien concept.

Popular topics such as cycling are in the spotlight, but with pedestrians accounting for nearly 25% of all UK road fatalities in 2013 (24,033 casualties, including 398 deaths and 822 serious injuries) practitioners mustn’t lose sight of their needs as well.

Pedestrian safety may be most associated with educating children, but with a public health emphasis on increasing walking, coupled with the distraction of technology and increasingly busy lives – helping adults is also an area that needs much thought.

It is imperative as ever that the road safety practitioner can justify how their interventions will make a difference, monitoring and evaluating results. Using pedestrians as a broad base, this popular conference will showcase real life local case studies that deliver value against measurable outcomes.

Attendees will:

  • Consider the impact of factors including: pedestrian behaviour, environments (both shared and traditional), technology and innovation on the future of pedestrian safety.
  • Learn about a revolutionary behavioural change model, transferable to all road safety projects and interventions.
  • Discuss if publicity is still relevant within the Education, Training and Publicity (ETP) matrix. How can it be delivered on a shoe-string, learning from national and local best practice.
  • Look at the responsibilities of local authorities, vehicle manufacturers and operators, researchers, and policy makers in improving pedestrian safety.
Twitter Logo


Sponsored by:

Britax Logo


09:30 Registration, refreshments and exhibition

10:00 Welcome and introduction from Chair
Tom Mullarkey MBE, Chief Executive, RoSPA

10:05 Benefits Vs Risk: Safely increasing walking
Nick Lloyd, Road Safety Manager (England), RoSPA

  • Overview of pedestrian activity, casualty statistics, and those groups most at risk.
  • Policy setting – the drive to get more people living ‘active lives’ by encouraging walking and cycling. Can we safely increase walking rates without increasing injuries?

10:30 Getting the message across: A historical overview of pedestrian safety campaigns
Tom Mullarkey MBE, Chief Executive, RoSPA

  • A look into some influential pedestrian safety campaigns.
  • What impact did these campaigns make in reducing risks and hazards to pedestrians?

10:45 Delivering effective road safety programmes in schools in the current economic climate
Louise Martin, Safety Education Officer, Staffordshire County Council
Paul Cope, Road Safety Education Officer, Staffordshire County Council

11:10 Evaluating the success of your campaign
Christina Brown, Road Safety Evaluation Officer, RoSPA

11:35 Questions and answers

11:45 Refreshments, exhibition and networking

12:05 Designing a friendly pedestrian environment
Joe Irvin, Chief Executive, Living Streets

12:30 Questions and answers

12:40 UN Global Road Safety Week - UK launch
Honor Byford, Chair of Road Safety GB

  • The UN Road Safety Collaboration is running the Third UN Global Road Safety Week from 4-10 May 2015, on the theme of children and road safety.
  • Learn more about the campaign, which seeks to highlight the plight of children on the world’s roads, and how you can take part.

13:05 Lunch, exhibition and networking

14:00 Using the ‘Dual Process Model’ to change behaviour?
Tanya Fosdick, Senior Analyst, Road Safety Analysis
Richard Owen, Operations Director, Road Safety Analysis

14:25 Pedestrian Training Schemes: Do they work and can they be afforded?
Cheryl Evans, Senior Road Safety Officer, West Berkshire

14:55 Travel Training a social and economic necessity
Kira Fleck, Principal Officer, Sandwell Metropolitan Borough Council

15:20 Questions and answers

15:30 Closing remarks from the Chair

15:35 Conference close

Book online


The 2015 RoSPA Road Safety Conference will be held at the IET Birmingham: Austin Court, in Birmingham city centre.

IET Birmingham: Austin Court
80 Cambridge Street
Birmingham B1 2NP
+44 (0)121 314 5624

Austin Court Website.

Austin Court on Google Maps.

Walking from Birmingham New Street Station

Allow 10-15 minutes to walk this route:

  • Leave the station via the 'Victoria Square' exit, keeping Boots to your left
  • When you exit the station you will see the Burlington Hotel across the road
  • Turn left and take the pedestrian crossing next to Diesel
  • Keeping Diesel to your right, head up Stephenson Street
  • Bear right onto Pinfold Street, the Post Office will be on your left
  • Take the path between the Town Hall (on your left) and Victoria Square statue (on your right) following signposts for Paradise Forum, Convention Centre and National Indoor Arena
  • Cross over Chamberlain Square and go through the main entrance to Paradise Forum
  • Take the exit between Spar and Wetherspoons, walk across the bridge onto Centenery Square keeping the Cenotaph to your left
  • Keeping the new Library and The Rep to your right, take the path between The Rep and The ICC
  • At the roundabout turn left, keep The Prince of Wales public house to your left and you will see IET Birmingham: Austin Court just ahead of you on Cambridge Street

National Rail Travel – lines to Birmingham New Street Station

  • Virgin Trains
  • London-Midland
  • Wrexham & Shropshire
  • CrossCountry Trains
  • Chiltern Railways
  • Arriva Trains Wales
  • London trains travel from London Euston

N.B Do not leave the train at Birmingham International station.

To Snow Hill Station

  • (Chiltern Railways, some Centro services from Hereford, and Metro service from Wolverhampton)
  • Ascend into Colmore Row and turn right.
  • At the end of Colmore Row, across Victoria Square, is the Town Hall (modeled on a Grecian Temple).

Who should attend?

The seminar will be of interest to all road safety practitioners, researchers, policy makers, and stakeholders with a particular interest in cycle safety - including:

  • Road safety managers
  • Road safety partnerships
  • Road safety and accident prevention officers
  • Public Health practitioners
  • Communications officers
  • Fire service
  • Police officers
  • Armed forces
  • Highway safety engineers
  • Teaching organisations
  • Driver trainers
  • Elected members (councillors)
  • Health promotion professionals
  • Special interest groups
  • Educational professionals
  • Voluntary organisations
  • Occupational health and safety advisers
  • Motoring organisations
  • Cycling organisations

Sponsor and exhibit

The Royal Society for the Prevention of Accidents has been at the heart of accident prevention in the UK and around the world for more than 90 years. We can help you:

  • Increase brand awareness
  • Generate high-quality sales leads
  • Meet new decision-making contacts
  • Network with leading industry professionals
  • Launch new products and services
  • Demonstrate your products and services face to face
  • Associate your organisation with cutting-edge event content
  • Work directly with RoSPA, an established and trusted health and safety brand
  • Demonstrate your high level of health and safety commitment to key decision makers
  • Contribute to RoSPA's charitable mission to "save lives and reduce injuries"

Click here for more information on sponsoring or exhibiting at the Congress, or contact Matt Cryer, Events Manager by phone +44(0) 121 248 2143 or email


Book Online

Early bird prices

Early Members: £120 plus VAT
Early Non-Members: £140 plus VAT

Early discount ends 30/01/2015

Standard prices

Members: £150 plus VAT
Non-Members: £175 plus VAT

Booking & Contact Information

Your name:
Telephone: (optional)

Submit Enquiry

Share this page: