Road Safety Seminar
Road Safety in a Time of Reduced Public Spending
Tuesday 15 February, 2011, Maple House, Birmingham
Programme
Chair: Tom Mullarkey MBE, Chief Executive, RoSPA
09:30 Registration and refreshments
10:00 Welcome by the Chair
Tom Mullarkey MBE, Chief Executive, RoSPA
Delivering Road Safety with Reduced Spending
10:10 Keynote Address
TBA
10:30 Tackling the Deficit: At What Cost to Road Safety?
Robert Gifford, Executive Director, PACTS
- Road Safety is facing challenging times
- What has been the impact of reductions in spending so far
- What is the future for road safety?
11:00 Predicting Causes, Maximising Interventions – The South Yorkshire Approach
Frances Adams, Partnership Director , South Yorkshire Local Transport Plan Partnership
Chief Superintendent Keith Lumley, Head of Operational Support Services, South Yorkshire Police
- Process by which critical causation factors in serious and fatal collisions can be identified through focusing on the key elements
- Innovative products that can be developed to focus the safer roads strategic and tactical groups on the most appropriate means of reducing collisions
- Targeted use of resources maximises outcomes and minimises costs at a time when resources are scarce
11:30 Reaction and response
11:40 Refreshments and networking
Evidenced-Informed Practice
12:00 Evidence-based Practice - Aiding Decision Making on a Reduced Budget
Poppy Husband, Evidence Base Researcher, Devon County Council
- Discussion about Importance of adopting an EBP approach in road safety decision making during a period of reduced public spending
- The process that Devon County Council has adopted for the transfer of research into practise
- How to prioritise programmes of work to provide the best possible return on investment
12:25 "What IS your problem?" Cost Effective Targeted Interventions from Identified Problems
Karen Jackson, Human Factors Consultant, User Perspective Ltd
Dr Martin Langham, Human Factors Consultant, User Perspective Ltd
- Humans have bias and expectations that influence perception of a problem. Accordingly, it is not uncommon for studies to be propose that address the perceived rather than actual problem
- Interventions are costly and therefore need to do exactly what they are expected to do. The danger, in terms of cost, of addressing the perceived problem rather than the actual cause is considered
- Furthermore, a study is cited in which the opportunity was given to ask "What actually IS your problem"
12:50 Reaction and response
13:00 Launch of SRS Culture
Lyn Morris, SRS Culture
13:10 Lunch and networking
Evaluation: Demonstrating Effectiveness and Value for Money
13:45 Behavioural Change Techniques Used in Road Safety Schemes for Young People
Dr Fiona Fylan, Reader in Psychology, Leeds Metropolitan University
- In order to compare road safety interventions, and to evaluate the effectiveness of different behavioural change techniques, there is a need for a shared language of behavioural change
- We have identified the behavioural change techniques used in seven different interventions targeted at young people
- Only a very small subset of behavioural change techniques are used, primarily increasing awareness of the risks associated with particular behaviour, and the severity of the consequences. In order to make the best use of scarce resources it is important that a wider range of behavioural change techniques are used.
14:10 Research as an Investment
Ian Procter, Road Safety Manager, Kent County Council
Dr Guy Rollinson, Roads Policing Intelligence Unit, Kent Police
- Using research findings to lead priorities, interventions and the evaluation of effectiveness
- The role and value of research findings in influencing decision makers
- The scope for fresh approaches to research in the development of future casualty reduction strategies
14:35 Evaluating Road Safety ETP Interventions
Kevin Clinton, Head of Road Safety, RoSPA
15:00 Reaction and response
15:15 Summary of day
Tom Mullarkey MBE, Chief Executive, RoSPA
15:30 Close and refreshments
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