Tufty
Tufty Fluffytail was born in 1953, as a creation of the late Elsie Mills MBE. Original stories for The Royal Society for the Prevention of Accidents featured the squirrel and his friends to introduce clear and simple safety messages to children.
Tufty was joined in his adventures by Minnie Mole and the naughty Willy Weasel along with Mrs Owl the teacher and Policeman Badger, who always popped up in the nick of time to save the children.
In 1961, the Tufty Club was set up as a nationwide network of local groups. At its peak there were 24,500 registered Tufty Clubs. The characters’ images were changed to keep up with the times in 1979 and again in 1993.
The History of the Tufty Club
1961 - The Tufty Club for under fives was launched. More than 30,000 books about road safety were issued to parents.
1962 - More than 60,000 children joined the Tufty Club which was expanded to admit older children.
1965 - Tufty Club was featured in a scene in Cyril Fletcher's Christmas pantomime.
1966 - There were now more than 2,000 Tufty Clubs.
1972 - Tufty Club membership passed two million.
1973 - The Transport and Road Research Laboratory reported favourably on the value of the Tufty Club which now had 10,000 affiliated clubs.
1979 - HRH Princess Michael of Kent became the first president of the Tufty Club.
1982 - The Tufty Club celebrated its 21st birthday with a national road show.
1984 - Comedian Ted Rogers invited Tufty to make his pantomime debut in Bournemouth to pass on road safety tips to his young audience.
1993 - Tufty was re-styled and modernised to bring him into the 1990s.
1994 - Tufty went on a nationwide tour of the country.
2006 - Tufty has his own website: www.tuftyclub.org.uk
RoSPA Press Releases
RoSPA Press Release November 18, 1998
EVERYONE’S FAVOURITE SQUIRREL IMMORTALISED
Tufty the road safety RoSPA squirrel, who was a favourite for millions of children in the sixties and seventies, is to be immortalised in a limited edition range of ceramic figures.
The models of Tufty and his friends are being created by Cotswold Collectables, whose founder members, Stuart Mitchell and Caroline Murray, were both in the Tufty Club in the seventies - Stuart still has his club badge to prove it. They approached RoSPA with the idea of producing the range of Furryfolk Friends. Wade Ceramics based in Stoke-on-Trent, have been commissioned to produce the first figure which is, of course, Tufty himself.
Tufty has been an important character in road safety over many years and it is good to see he is still helping the cause.
Tufty Fluffytail was born in 1953, as a creation of the late Elsie Mills MBE. Original stories for The Royal Society for the Prevention of Accidents featured the squirrel and his friends to introduce clear and simple safety messages to children.
Tufty was joined in his adventures by Minnie Mole and the naughty Willy Weasel along with Mrs Owl the teacher and Policeman Badger, who always popped up in the nick of time to save the children.
In 1961, the Tufty Club was set up as a nationwide network of local groups. At its peak there were 24,500 registered Tufty Clubs. The characters’ images were changed to keep up with the times in 1979 and again in 1993.
Martin Gomberg, RoSPA’s Safety Education Adviser, said: “Tufty has been an important character in road safety over many years and it is good to see he is still helping the cause.”
The first models of Tufty were launched at the Wade Collectors’ Fair at Alton Towers on November 22 1998 and Tufty will still be helping the road safety cause as a royalty will be paid to RoSPA for every model sold.
Tufty figures can be ordered from Cotswold Collectables, 16 Foxes Close, Bussage, Stroud, Gloucestershire, GL6 8JZ. Tel: 01452 741151. E-mail: cotswold1@btinternet.com
RoSPA still produces a range of Tufty educational materials for use by children’s groups, teachers and road safety professionals.
Tufty Club Products
LETS BEGIN |
TC220
Let's begin uses topic webs to help pre-school leaders and other practitioners incorporate all areas of health and safety education within topics that many already cover.This version includes a leaders book with topics and ideas.
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Things To Do (Pack of 10) |
TC204
A road safety activity book which can be used either as a starting point or as reinforcement for a developing road safety education programme.
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Topics For Young Children Teachers Guide |
TC201
This guide for teachers at Key Stage 1 is full of ideas to help teachers to incorporate road safety education into Key Stage 1 topic areas.
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Tufty Badge |
TC257 |

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Tufty Face Masks (Pack of 6) |
TC264
A set of colourful Tufty character masks, with simple instructions and teaching notes. Children can pretend to be their favourite character - Tufty, Willy, Becky, Minnie, Mrs Owl or Policeman Badger.
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Tufty Glove Puppet |
TC260
Children will be able to make up their own stories and plays using these glove puppets, specially commissioned by RoSPA from Britain's finest soft toy manufacturer.
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Tufty Mobile (Pack of 5) |
TC256 |

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Tufty Sorting Puzzle Set |
TC265
An attractive set of sturdy cardboard jigsaws are interchangeable and can be assembled both correctly and incorrectly.
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Tufty Stickers (10 sheets per pack) |
TC269
10 sheets of versatile Tufty logo stickers.
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Tufty's Adventures |
TC253
A series of two fully illustrated books featuring enjoyable stories with important safety messages.
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Tufty's Seasonal Tales |
TC251
A series of two fully illustrated books featuring enjoyable stories with important safety messages.
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Willy Weasel Puppet |
TC266
Children will be able to make up their own stories and plays using these glove puppets, specially commissioned by RoSPA from Britain's finest soft toy manufacturer.
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For more information on our products, or to obtain a catalogue,
contact our sales department on 0121 248 2233 or email sales@rospa.com
Is Tufty still alive and well?
Yes, Tufty is still with us and RoSPA has a wide range of Tufty resources available in our Online Catalogue. However, remember Tufty is just a character (albeit a very famous one!) and is just an aid to road safety education. It is important that children receive a well-planned programme of road safety education taking account of their age, stage of development, and the road risks to which they are exposed. Themes should include pedestrian skills, safe crossing places, planning safe routes, being seen by drivers, cyclist training, helmets, travelling in cars and buses and the Highway Code. No resource, however good, can replace the value of practical skills teaching at the roadside or on the road. Your local Road Safety Officer will help you plan such a programme and advise on the best resources.
Tufty Club memories / Leave a message for Tufty!
I would just like to say a big thank you to 'Tufty'. Having treasured 'The Second Tufty Club Book' since I received it in 1969, my son went on to read the book in the 1990's learning road and home safety, and now a friends 3 year old daughter is showing interest in it. Although well read it is still in immaculate condition and hopefully one day it will be passed down to my grandchildren. Keep up the good work.
Christina
I've just watched Life on Mars with my children, and have been telling them all about the Tufty Club. I remember going to the local council offices to become a member of the club and having an information badge and of course that all-important Tufty Club badge.
Amanda
I was a member of the Tufty Club in 1963/64 and some colleagues and I had a conversation today about the Tufty Club. Two of our colleagues are in their early 30’s and did not know what we were taking about, so we had to show them Tufty himself. Needless to say this brought back many memories.
Jackie
Hello Tufty, I miss you. I remember you and I went to the Tufty Club. I want you back.
Jill
Do you have any memories of Tufty? Were you a member of the Tufty Club? Why not leave a message for Tufty! Email Tufty at: tufty@rospa.com
Life on Mars
Tufty played a starring role in the cult BBC series Life on Mars in April, 2007. DCI Gene Hunt (Philip Glenister) donned a Tufty costume to escape detection when being sought for murder. DI Sam Tyler (John Simm) helped him after spotting Tufty being used in a school road safety lesson in the series which recreated life in 1973.