New campaign aims to prevent accidents among Dundee families


A new public health campaign, Keeping Kids Safe in the Home, which aims to reduce the number of domestic accidents involving under 5s in Dundee has been launched by the Royal Society for the Prevention of Accidents (RoSPA).
Evidence shows that falls, poisonings, burns and scalds – many of which happen in the home – are the most common injuries leading to A&E attendance and hospital admission for pre-school children. In Scotland, there an average each year of 1,800 children under five-years-old injured so severely that they require hospital admission due to injuries in the home.
NHS Tayside Director of Nursing and Midwifery Claire Pearce said “NHS Tayside’s Family Nurse Partnership and Health Visiting service is pleased to support the Keeping Kids Safe project in Dundee. 
“The project will help many families in the city and provides useful information and resources to help prevent accidents in the home.
“Sharing information and advice on how to prevent accidents can help save lives and protect families from injury. Child Safety Week is a really good opportunity to speak with friends and family to raise awareness of the risks of child accidents and discuss how they can be prevented.” 
In an effort to address this, RoSPA’s partners for the Keeping Kids Safe project, the Family Nurse Partnership and Health Visiting team at NHS Tayside will distribute 300 resource packs, which include information, tools and resources for parents and guardians of young children to help families avoid accidents in the home. The packs will start to be distributed from today to mark the start of ‘Child Safety Week’ which runs from 7th-13th June.
Commenting on the Keeping Kids Safe project in Dundee, Community Safety Minister Ash Denham said:
“I am pleased to see the launch of this campaign which looks to help prevent accidents in the home among babies and young children.
“This project provides parents of young children with trusted support and advice on how to keep their children safe from harm in the home, where we know most accidents occur.
“I would like to thank the Royal Society for the Prevention of Accidents for their continued dedication to help keep our children and young people in Scotland safe during these unprecedented times.”
Funded by Scottish and Southern Electricity Networks Distribution (SSEN), the Keeping Kids Safe pack provides life-saving advice, tips and tools, including an easy-to-fit cupboard catch, a nursery thermometer, a falls prevention height chart, a coaster, door jammer and useful kitchen/bathroom resources (a flannel and a weaning spoon). A leaflet covering household poisons and tips to prevent children choking on small foods will also be included.
Liz Lumsden, RoSPA’s community safety manager for Scotland, said “More accidents happen in the home than anywhere else. Children under the age of five are among the most likely age group to end up in A&E because of a domestic accident.
The Keeping Kids Safe project will contribute towards the health and wellbeing of young vulnerable children by providing families with the skills, equipment and knowledge needed to prevent accidents and injury in the home. To help prevent accidents to children around the home, I would encourage parents and carers to visit our Keeping Kids Safe information hub
Samantha O’Connor, SSEN Distribution’s Customer Relationship Manager, said:
“We’re delighted to be working with RoSPA to boost the personal resilience of our customers in Dundee, and we hope that our Keeping Kids Safe packs will help reduce the number of accidents in the home involving young children. Each pack also includes a home emergency checklist and details of our free Priority Services Register which offers all-year-round support to customers who may need extra help during a power cut, including those with children under 5, and we would encourage anyone who thinks they may benefit to get in touch to see how we can help.”
RoSPA has prepared a short film to be used in the Keeping Kids Safe project, with real-life scenarios highlighting common incidents involving children under the age of five. Concerned parents and carers can visit RoSPA’s ‘Keeping Kids Safe’ web hub for further information about preventing domestic accidents.

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