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Brighter Beginnings appeal

Accidents are the biggest killer of children and young people.

Yet they don't have to happen.

With this in mind, we designed our Keeping Kids Safe pack, full of helpful tips and tools to help give little ones a safer start.

During RoSPA's Family Safety Week 2018, we began distributing the pack to parents. The response has been incredible, but there's still so much work to do. With around 700,000 babies born in the UK every year, and 30 % of all children growing up in relative poverty, we want to make sure as that as many families as possible receive a pack. That's where you come in. With your support, we can ensure every child has a brighter beginning.


Keeping Kids Safe packs

Less than a third of parents think they get enough advice and information to protect their little ones from accidental harm

Why is this pack needed?

It's simple:

Heart breaking statistics, we’re sure you’ll agree. But it doesn’t have to be like this.

Who is the pack for?

The pack is for disadvantaged parents/parents-to-be and carers of babies or children under-five.

Its aim is to show that there are simple things they can do to prevent home accidents and to provide resources and advice to help them.

Packs will be distributed via our network of childcare professionals and family support organisations. This will ensure the packs reach parents via a source they know and trust.

What’s in the pack?

Our Keeping Kids Safe Pack is jam-full of life-saving advice, tips and tools, and includes an easy-to-fit cupboard latch, a nursery thermometer, a falls prevention height chart and useful kitchen/bathroom resource including a flannel and weaning spoon. Each pack also includes details for Lifeline, our free telephone and email safety enquiry service.

Brighter Beginnings Pack

Corporate partners

If you're interested in supporting the Brighter Beginnings Appeal, we'd love to hear from you! We'll happily offer you and your employees all the support you need to get the most from your involvement in the appeal. You can watch our appeals video below, and download a corporate fundraising pack.

Advantages for corporate partners

  • All significant donors* will receive a selection of our fabulous dual-branded posters and activity sheets, featuring your logo.

Business Resource Pack

  • Demonstrate your commitment to health, safety and wellbeing at work and beyond. We'll shout the word about all your kind help on our website, e-bulletin and social media channels – feel free to do the same!
  • Boost staff morale and support a healthy lives agenda by encouraging participation in a fun, physical fundraising activity. Let staff know they're making a real difference to the lives of parents and children.
  • Increase engagement. Staff will be encouraged to share their own experiences by contributing to our 'Your Stories Blog'. And all new parents will get a free Keeping Kids Safe pack of their own.
  • Show your support for 24/7 safety. Staff will have access to Lifeline, our free email and telephone helpline. Manned by experienced advisers able to answer a vast range of safety enquiries, it's a great place to turn when you need answers.
  • Open up new opportunities by making employees 'RoSPA Ambassadors', and further raise morale by rewarding involvement via RoSPA's Guardian Angel awards scheme.

Join a growing movement

How can I help?


If you're ready to make a donation, you can donate online here.

Fundraise for RoSPA

From sponsored rides or runs, to coffee mornings and bake sales, there are plenty of ways to raise money for RoSPA.

Hold a Safety and Health Awareness Day (SHAD)

Holding a Safety and Health Awareness Day, is one of the best ways to empower your staff to take key safety messages into their homes, communities and beyond. We've put together a range of family safety/home safety focused resources to give out on the day, and you can even book a speaker visit, where you can book a RoSPA speaker to come along to your workplace. What's more, by purchasing any of these packages, you directly support our Brighter Beginnings Appeal.

Make us your Charity of the Year

Make 365 days of difference by making RoSPA your organisation's charity of the year!

Get in touch

To discuss these and other ways you can get involved and help families please get in touch with us at [email protected]