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Stay safe while shopping online

Top tips for shopping safely online


Online shopping is now a part of everyday life, offering convenience, variety, and the chance to find great bargains. However, not every deal is as good as it seems. Unsafe products, counterfeit goods, and unsecure websites can all pose risks to your safety.

At RoSPA, we are committed to helping you stay safe in all areas of life, including your online shopping habits. Whether you're buying toys, electronics, or household items, following some simple precautions can help you avoid unsafe products and ensure a safer experience.
 

Top tips for staying safe while online shopping

 
  Prioritise safety over savings

While low prices and special offers can be tempting, safety should always come first – particularly when buying products for children, electronics, or household items. Cheap products may not meet UK safety standards and could pose risks such as choking hazards, toxic materials, or fire. Before you buy, research the product thoroughly and read customer reviews to ensure it’s safe and reliable.

  Be wary of counterfeit goods

Counterfeit goods are a growing problem online, often imitating trusted brands but made from substandard materials that fail to meet safety regulations. These products can be particularly hazardous, especially toys, electronics, and beauty items. Always buy from reputable retailers and check for official markings and certifications to confirm the product’s authenticity.

  Check for safety markings

Before buying, especially online, ensure that the product has the appropriate safety certifications. For example, toys and electrical products should carry the CE mark or the UKCA mark, indicating compliance with UK safety standards.

Avoid impulse buying

Flash sales and limited-time offers can make it tempting to buy without thinking. Take time to evaluate whether the product is needed and safe.

✓  Stay informed about product recalls

Some unsafe products may still be available online, so it’s important to check if an item has been recalled before purchasing. You can find up-to-date information on product recalls via the UK Government’s product recall page. Staying informed helps you avoid potentially dangerous items.

  Be cautious with products for babies and children

Be extra vigilant when it comes to purchasing products online for babies and children. Always purchase from reputable retailers and verify the authenticity of the product by checking for official markings.

  Report unsafe products

If you receive a product that seems unsafe or doesn’t meet expected safety standards, report it to the retailer and relevant authorities. Your report helps protect others by ensuring unsafe products are removed from the market. You can contact Citizens Advice or Trading Standards for guidance.


Online shopping has transformed the way we buy, bringing convenience and access to a world of products. Whether you're shopping for Christmas, taking advantage of January sales or Black Friday deals, it’s important to prioritise safety at every step.

By following these tips, you can avoid dangerous deals, protect your loved ones, and ensure your online shopping experience is both enjoyable and secure.

 

Futher safety advice and resources

 

Product safety recalls

Product safety alerts, reports and recalls from the Office for Product Safety and Standards (OPSS).
 

Report unsafe products

If you suspect a product is unsafe or does not meet safety standards, here is how to report unsafe products.
 

Product safety

From baby slings and Christmas decorations, to toys and white goods, read our latest product safety advice.