National death figures have recently revealed that accidents are the number one cause of death for children and young people aged 0-19, with 405 losing their lives in the UK in 2015.
That figure puts accidents ahead of other causes of death – including congenital conditions (385) and cancer (370) – yet again.
We hear time and again the heartbreaking stories of young lives cut short due to needless, entirely preventable accidents, and of the pain felt by those left behind. And not forgetting those whose lives are changed irrevocably by an unintentional injury that they survive, the emotional and financial costs that they and their families must carry, because of something that didn’t have to happen.
Yet an astonishing number of parents – one in three – have never received or sought any information about accident prevention.
This shocking statistic was revealed in a survey of parents across Britain that we commissioned as part of the launch of our centenary year beginning today, December 1.
The survey also showed that the majority of parents surveyed didn’t know that accidents were the top killer of children and young people, with 61 per cent thinking that other causes of death were most prevalent, or didn’t know the answer.
More than half of those surveyed (55 per cent) agreed that there should be more information and advice for parents about keeping children safe from accidents, and 57 per cent said that information should be easier to find.
Today, we’ve stepped up our Keeping Kids Safe activities to go some way to filling this information gap.
Lifeline, a free-phone telephone helpline, has begun operating so parents and carers have someone they can talk to if they need accident prevention help – 0808 801 0822.
We have also launched our Brighter Beginnings Appeal, raising money for Parent Packs which will contain a host of information and resources for parents, and which will be distributed via RoSPA’s partners.
Finally, a new Parent Hub has been published to RoSPA’s website, to give parents and carers, particularly of under-5s, a one-stop-shop of key accident prevention information and advice.
While RoSPA works with partners and calls on Government to increase accident prevention as a public health priority, we will be doing all we can to raise awareness of accidents and provide parents with the tools they need to keep their kids safe.
Posted: 12/1/2016 11:55:53 AM