Children in Wirral protected from cleaning product injuries in RoSPA campaign


Families in Wirral are being urged by the Royal Society for the Prevention Accidents (RoSPA) to take action to protect their children from the risks of household cleaning products.
The latest phase of the Take Action Today campaign, supported by Fairy, is being launched on Wednesday April 21 2021.   
This follows the scheme’s success in Birmingham, Liverpool, and other areas across the UK, where over 400,000 families have been helped to prevent poisoning and eye injuries. Over the next few months, the campaign will be delivered across the North West.
In Wirral, accidental poisonings accounted for 85 emergency admissions for under 5s between 2016/17- 2018/19.
As part of the campaign, a handy magnetic notepad featuring key safety advice will be handed out to at approximately 19,000 families, by health visitors, children’s centres, schools, private and voluntary organisations and children’s services.
Ashley Martin, RoSPA’s Public Health Adviser, said: “The notepad acts as a constant reminder in family kitchens to store cleaning products out of reach, out of sight and in a locked cupboard.
“Due to their inquisitive nature, children under the age of five are most at risk of accidentally swallowing or getting household cleaning products, like liquid laundry capsules, into their eyes. Even products with a child-resistant closure cannot guarantee safety - they only reduce the risk by delaying access to the product.”
Emma Gerrard, representative for Fairy Non Bio said: “We are extremely pleased to be able to support the Take Action Today programme, to help spread the vital message that household cleaning and laundry products can be dangerous in children’s hands and must always be closed securely in their packaging and stored out of reach and sight. Together we hope to change parents’ and carers’ behaviour when it comes to safe use and storage of household cleaning products and drive a reduction in incidents in the North West of England.”
Julie Webster, Wirral’s Director of Public Health, said: “Health and safety within the home is something we should all be aware of – especially during the pandemic where many of us have been spending more time at home with our families and little ones off school, early years and childcare provision.
“Rethinking how we store household cleaning products safely and securely is a simple exercise, but it will help keep our families safe from preventable harm.”
Take action today, put them away advice to parents includes:
•             Store household cleaning products out of reach of children, preferably in a locked cupboard
•             Always store chemicals in their original containers
•             Never pierce or break laundry capsules or tablets
•             Always close the lid of any product
•             In the event of an incident, follow advice on the product pack and seek medical attention.
Further information on the Take Action Today campaign can be found at

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