Corporate Social Responsibility Partnerships
Corporate Social Responsibility (CSR) partnerships between businesses and not-for-profit organisations like RoSPA, are often considered to be one of the most effective ways of creating positive social change. Delivering a positive impact for people by creating a programme of activity that creates a safe environment and a workforce fit for the future is a hugely valuable goal and has benefits for your customers, employees, consumers and partners alike:
Customers
B2B customers want responsible and values driven suppliers
Employees
Prefer to work at an organisation that is purpose and values led
Consumers
Want to purchase from organisations with clearly articulated values
Partners
Want to work with an organisation that has a clear and compelling story aligned to their values
Reasons to build partnerships with social purpose
Accidents can change lives. In England in 2017 over 780,000 people were seriously injured or killed in accidents at home, on the road or at work – many of them preventable.
We’ve worked with many organisations to help them deliver their CSR strategies by combining our skills and experience to create a programmes of activity designed to raise awareness, educate, and empower those most at risk of accidents to live safer, active lives.
Done well, your organisation can use its CSR programmes to benefit society while boosting your brand and improving your bottom line. There are many potential benefits to your organisation creating a CSR partnership with RoSPA, these include:
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Creating positive change
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Building customer trust
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Stronger community relations
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Differentiating your organisation from
competitors
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Better brand recognition
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Positive business reputation
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Increased sales and customer loyalty
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Talent attraction and employee relations
Who benefits from a CSR partnership?
A CSR partnership with RoSPA can help your organisation enact positive social change. If you want to make a difference to society through a programme of CSR activity, you’ll find there are other benefits too:
Your organisation
Having a reputation as a responsible company can lead to competitive advantage
Employees
Being a responsible business makes it easier to recruit and retain employees
Local community
Benefiting from your activities, your local community will be more supportive
Having a strong CSR programme, may mean that you also find it easier to:
Gain positive media coverage
Attract new investors
Develop new products or services
How can we help deliver your CSR goals?
The aim of our CSR partnerships is to build a strategy around your CSR goals based on your core competencies, and our areas of expertise which include:
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Expert safety knowledge
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Influence within government and national committees
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Our reach through our members, award winners, influencers and contacts
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PR, marketing and communications support
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Promotional opportunities
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Project management.
We take a simple three step approach:
Step 1
Discovery
Explore and understand your CSR goals
Step 2
Assessment
Identify opportunities and prioritise options
Step 3
Specific Support
Develop a programme of activity to
achieve your goals
Aligning objectives and setting goals is vital, as is ongoing evaluation of your CSR project to ensure both parties are meeting these goals. Learning from any challenges along the way leads to a better understanding of what makes your partnership successful and how we can create the most sustainable change.
Some of the recent CSR partnership activity we've delivered:
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Fall Fighter scheme
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Safe@Work-Safe@Home initiative
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Safety Roadshows
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Safety education resources
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Fall Prevention Web Hub
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Keep Kids Safe initiative
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ScootSafe campaign
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Awareness days
An example of a current CSR partnership
In 2019, we established a long-term strategic partnership in support of RSA’s CSR strategy ‘Confident Futures’, which focuses on ‘Shaping a smarter tomorrow’.
Through this partnership, we’ve supported RSA activities which help people and businesses to get ahead of risks through education, awareness-raising and encouraging behaviour change. It’s about helping people better understand the risks they face so that they can adjust their behaviour to mitigate them.
Reasons our CSR partners chose RoSPA
L’Oréal
Why choosing RoSPA to help achieve L’Oréal’s Safe@Work-Safe@Home mission was a key motivator for this partnership
Get in touch
Each of our brand partnerships can be tailored to your specific objectives and requirements. Please contact us to discuss how we can develop a project or programme to help you increase your brand awareness.
