Corporate Social Responsibility Partnerships
Corporate Social Responsibility (CSR) partnerships between businesses and not-for-profit organisations like RoSPA, are often considered to be one of the most effective ways of creating positive social change. Delivering a positive impact for people by creating a programme of activity that creates a safe environment and a workforce fit for the future is a hugely valuable goal and has benefits for your customers, employees, consumers and partners alike:
B2B customers want responsible and values driven suppliers
Prefer to work at an organisation that is purpose and values led
Want to purchase from organisations with clearly articulated values
Want to work with an organisation that has a clear and compelling story aligned to their values
Reasons to build partnerships with social purpose
Accidents can change lives. In England in 2017 over 780,000 people were seriously injured or killed in accidents at home, on the road or at work – many of them preventable.
We’ve worked with many organisations to help them deliver their CSR strategies by combining our skills and experience to create a programmes of activity designed to raise awareness, educate, and empower those most at risk of accidents to live safer, active lives.
"Working with partners means we can achieve so much more and that is why we are delighted to be collaborating with RSA. RoSPA and RSA are organisations with people at their heart and our association has the potential to make a real difference to the lives of those most vulnerable to accidental injury."
Chief Executive, RoSPA
Done well, your organisation can use its CSR programmes to benefit society while boosting your brand and improving your bottom line. There are many potential benefits to your organisation creating a CSR partnership with RoSPA, these include:
Better brand recognition
Positive business reputation
Increased sales and customer loyalty
Talent attraction and employee relations
Who benefits from a CSR partnership?
A CSR partnership with RoSPA can help your organisation enact positive social change. If you want to make a difference to society through a programme of CSR activity, you’ll find there are other benefits too:
Having a reputation as a responsible company can lead to competitive advantage
Being a responsible business makes it easier to recruit and retain employees
Benefiting from your activities, your local community will be more supportive
Having a strong CSR programme, may mean that you also find it easier to:
Gain positive media coverage
Attract new investors
Develop new products or services
How can we help deliver your CSR goals?
The aim of our CSR partnerships is to build a strategy around your CSR goals based on your core competencies, and our areas of expertise which include:
Expert safety knowledge
Influence within government and national committees
Our reach through our members, award winners, influencers and contacts
PR, marketing and communications support
We take a simple three step approach:
Explore and understand your CSR goals
Identify opportunities and prioritise options
Develop a programme of activity to
achieve your goals
Aligning objectives and setting goals is vital, as is ongoing evaluation of your CSR project to ensure both parties are meeting these goals. Learning from any challenges along the way leads to a better understanding of what makes your partnership successful and how we can create the most sustainable change.
Some of the recent CSR partnership activity we've delivered:
An example of a current CSR partnership
In 2019, we established a long-term strategic partnership in support of RSA’s CSR strategy ‘Confident Futures’, which focuses on ‘Shaping a smarter tomorrow’.
"Raising awareness of issues and changing behaviours through education is at the heart of RSA's Confident Futures strategy and our ambition to shape a smarter tomorrow. Our partnership with RoSPA is an important part of that journey. Together we aim to raise awareness of the simple steps we can all take that allow us to live safer, more active lives. This research is a start point, helping us identify those who are most at risk of harm, understand the barriers to action and ways we can overcome them."
Chief Claims Officer, CR Executive Sponsor - UK & International, RSA
Through this partnership, we’ve supported RSA activities which help people and businesses to get ahead of risks through education, awareness-raising and encouraging behaviour change. It’s about helping people better understand the risks they face so that they can adjust their behaviour to mitigate them.
Reasons our CSR partners chose RoSPA
How using our expertise helped RSA deliver their Corporate Social Responsibility strategy
Why choosing RoSPA to help achieve L’Oréal’s [email protected]@Home mission was a key motivator for this partnership
Find out more about our partnerships
How building a partnership increases brand awareness
When creating lasting change is your partnership objective
Get in touch
Each of our brand partnerships can be tailored to your specific objectives and requirements. Please contact us to discuss how we can develop a proposal to help you increase your brand awareness.
Email T: +44 (0)7798795354