Accidents are a leading preventable cause of death, serious injury and long-term disability, which have huge impacts on the individuals who suffer them, those who care for them and wider society. RoSPA and L’Oréal have joined together to ensure key safety and health messages are spread beyond the workplace to ensure that employees keep themselves and others safe in their lives outside work.
As the largest cosmetics company in the world, L’Oréal is present in 150 countries on five continents. With over 88,000 employees, health and safety is at the heart of their organisation. Since 2017, their [email protected]@Home accident prevention scheme has been rolled out to their employees in more than 70 counties, their safety performance at L’Oréal has continued to improve year after year.
"People are at the heart of everything we are doing."
Chief Technology and Operations Officer - L’Oréal
"Together, we commit to strive to build a world where people are able to live their lives to the full and in which no family, business or community suffers the anguish of a serious accident that didn't have to happen."
Lord Jordan of Bournville CBE
Deputy President - RoSPA
"If each one of us in L’Oréal does a little bit every day for health and safety, either at home or work, then that’s 83,000 small actions for health and safety per day. Together this makes one big action."
Group Health & Safety Director - L’Oréal
RoSPA and L’Oréal enjoy a long-term partnership based on shared values to ensure key safety and health messages spread beyond the workplace. In April 2018, L’Oréal and RoSPA signed a partnership, which brings together the heritage and status of RoSPA’s years of evidence-based expertise, with the global reach and influence of L’Oréal, the world’s largest cosmetics company. The partnership aims to encourage L’Oréal’s 88,000 plus employees to use safety know-how learnt in the workplace as a catalyst to keep themselves and others safe in their lives outside work.
Since 2018, L’Oréal have been entering the RoSPA Health & Safety Awards, achieving a plethora of awards including a Gold Award, Best New Entry and the prestigious Guardian Angel award. The Guardian Angel Award shone a light on L’Oréal’s efforts and initiatives which had made a real difference in the world of safety and accident prevention.
L’Oréal’s strategy is to encourage individual sites or regions/countries to apply for the RoSPA Awards and then cascade the impact and pride of being recognised for their local systems and health and safety performance.
As existing entrants in the RoSPA Health & Safety Awards, L’Oréal is committed to championing safety both inside and outside the workplace. In 2019, L’Oréal created the [email protected]@Home Award. Part of the wider awards programmes, the award recognises and rewards organisations who adopt 24/7 safety ethos to drive safety beyond their factory gates.
Malcolm Staves receiving the Guardian Angel Award
Keeping Kids Safe
The ‘Keeping Kids Safe Campaign’ is an integral part of [email protected]@Home and is now being rolled out globally. Safety packs are given to families which include practical tools and potentially life-saving information. The packs are adapted according to safety priorities in individual countries. Since their development, L’Oréal have promoted the initiative across multiple sites across the globe, including a visit to a school by L’Oréal employees to demonstrate fire safety to the children, and Bring your child to work day at L’Oréal’s Clark Hub, USA. This is just a selection of some of the best of the safety messages communicated by and at grassroots level.
Under 5s Projects
L’Oréal commissioned RoSPA to write a ‘big data’ Global Accident Report, to provide the vital statistical insights needed to prioritise actions for accident prevention. The report found that beneficial focus would be risks to school children, teaching new parents about young child safety in the home and the middle-aged and older people about falls and home safety.
At the [email protected]@Home event in India, L’Oréal and RoSPA unveiled the first part of their collaborative Under 5s Keeping Kids Colouring Book. The book is a 20 page collection of fun, creative activities, which enables young children to learn about safety in the home.
In this short video L'Oréal employees from around the world explain the unique commitment of [email protected]@Home to safety at work, and beyond.