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Children in Knowsley protected from cleaning product injuries in RoSPA campaign


Families in Knowsley are being urged by the Royal Society for the Prevention of Accidents (RoSPA), North West Boroughs Healthcare NHS Foundation Trust and local children’s centres, to take action to protect their children from the risks of household cleaning products.

The latest phase of the Take Action Today campaign, supported by Fairy, is being launched tomorrow (Tuesday, June 25) at Southmead Children’s Centre, Prescot.

This follows the scheme’s success in Birmingham, Liverpool, and other areas across the UK, where more than 300,000 families have been helped to prevent poisoning and eye injuries. Over the next few months, the campaign is being delivered across the North West.

In Knowsley, accidental poisonings accounted for 56 emergency admissions for 0-4-year-olds between 2014/15- 2016/17. This is significantly above the average for the North West and England for the same period.

As part of the campaign, a handy magnetic notepad featuring key safety advice will be handed out to approximately 5,000 families by health visitors from North West Boroughs Healthcare, children’s centres and early years’ settings.

Ashley Martin, RoSPA’s public health adviser, said: “The notepad acts as a constant reminder in family kitchens to store cleaning products out of reach, out of sight and in a locked cupboard.

“Due to their inquisitive nature, children under the age of five are most at risk of accidentally swallowing or getting household cleaning products, like liquid laundry capsules, into their eyes. Even products with a child-resistant closure cannot guarantee safety - they only reduce the risk by delaying access to the product.”

Emma Gerrard, representative for Fairy Non Bio said: “We are extremely pleased to be able to support the Take Action Today programme, to help spread the vital message that household cleaning and laundry products can be dangerous in children’s hands and must always be closed securely in their packaging and stored out of reach and sight. Together we hope to change parents’ and carers’ behaviour when it comes to safe use and storage of household cleaning products and drive a reduction in incidents in the North West of England.”

Avril Butler, child community health team manager at North West Boroughs Healthcare NHS foundation Trust, said: “We’re delighted to be involved in this important campaign which will support parents and other carers to keep children safe from harm. Health visitors routinely see children face to face at key points in their developmental journey and are ideally placed to share information and knowledge with families. It’s fantastic to be able to launch this campaign with our partners who have contact with children all the way up to school age.”

Take action today, put them away advice to parents includes:

  •  Store household cleaning products out of reach of children, preferably in a locked cupboard
  •  Always store chemicals in their original containers
  •  Never pierce or break laundry capsules or tablets
  •  Always close the lid of any product
  •  In the event of an incident, follow advice on the product pack and seek medical attention.

Further information on the Take Action Today campaign can be found at

You can also contact your local health team or children’s centre.

For photographs and other requests email: [email protected] or call 0121 248 2135.

Note to broadcasters: RoSPA has its own ISDN studio.

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