Road Safety Conference 2018

Can Road Safety, Public Health and Air Quality Priorities Support Each Other?

March 7, 2018 - The Ricoh Arena, Coventry

This year's conference will explore the growing debate about how effective road safety policies can be maintained and developed at the same time as policies to reduce air pollution, improve air quality, and encourage active travel to improve public health.

The conference will allow you to:

  • Hear key guidance from a range of road safety experts
  • Discuss ideas with like-minded individuals who have the same goals
  • Learn about exciting new initiatives


09:00 Registration, refreshments and exhibition

09:45 Welcome and introduction from the chairman
Errol Taylor, Chief Executive, RoSPA

09:50 Squaring the circle – balancing key priorities so they support each other, rather than compete for resources and attention
Kevin Clinton, Head of Road Safety, RoSPA

  • Increasing walking and cycling
  • Reducing air pollution
  • Changing how and what we drive while maintaining a strong and effective road safety strategy

10:10 Car seat regulations update
Mark Bennett, European Product Expert, Britax
In this presentation, Mark will give an update on car seat regulations.

10:20 Should speed humps be consigned to history?
John Dales, Director, Urban Movement

  • How effective are vertical traffic calming features in achieving their objectives?
  • What are the downsides?
  • Should we remove them? If so, what, if anything, should we replace them with?

10:40 20mph enforcement – an idea that has come of age?
Geoff Collins, Sales & Marketing Director, JENOPTIK Traffic Solutions

  • How area wide enforcement can be cost effective
  • Why driver behaviour improves in average speed control zones
  • Safety, environmental and public perception improvements

11:00 Are 20mph limits the ultimate public health intervention?
Dr Sarah Jones, Consultant in Environmental Health Protection, Public Health Wales

  • The current literature around 20mph limits and zones
  • The research that we have carried out in Wales
  • The current policy context and research that is being carried out

11:20 Refreshments, exhibition and networking

11:40 Developing healthy streets whilst reducing road danger
Naomi Baster, Principal City Planner, Transport for London
How Transport for London will apply the Healthy Streets Approach in line with its ten indicators including safety

  • How Transport for London will apply the Healthy Streets Approach in line with its ten indicators including safety

12:00 Safety policy making in a ‘Smarter World’
Richard Cuerden, Director, TRL Academy

  • Road user demographics are evolving, including more active travel, older vehicle users and car sharing – this will change our exposure to road risk
  • EU Vehicle safety regulations could be transformed in 2018 – what could this mean for UK road casualty prevention?
  • Connected and Autonomous Vehicles promise to transform how we travel, but what are policy priorities to ensure a safe and smooth transition?

12:20 20mph limits: what do the public think?
Professor Alan Tapp, Professor of Social Marketing, UWE Bristol

  • Why do many drivers support the limits but not comply?
  • What can we do to improve compliance with 20mph limits?
  • Is there public acceptance that 20mph can change urban cultures?

12:40 Ask the Speakers
This is your chance to have a say and to put any questions to the panel.

12:50 Lunch, exhibition and networking

13:50 Designing a behaviour change intervention to reduce the car journeys people make
Dr Fiona Fylan, Brainbox Research Ltd

  • Air pollution is a major public health challenge in many cities and to help tackle it we want to reduce the car journeys that people make
  • We conducted focus groups and a survey to test which behaviour change techniques to include in the intervention
  • The results demonstrate that information and feedback about local air pollution levels motivates people to make small changes to reduce car journeys.

14:10 Changing driving behaviour
PC Mark Hodson and Sergeant Steve Hudson, Road Harm Reduction Team, West Midlands Police

  • 20 mph enforcement
  • 3rd party reporting of poor driving standards
  • Protecting vulnerable road users
  • 20 mph enforcement
  • 3rd party reporting of poor driving standards
  • Protecting vulnerable road users

14:30 How internal beliefs influence our driving and what can businesses do about it?
Keith Bell, Quality Manager (RoSPA Fleet Safety), RoSPA

  • Where do our beliefs about driving come from?
  • How do beliefs influence behaviour?
  • How can businesses challenge drivers’ beliefs to enable behaviour change?

14:50 Introduction to road traffic accident data concerning children on the PHE Fingertips platform
Susan Koffler-Sluijter , Regional lead for the South East; National Child and Maternal Health Intelligence Network, Public Health England

  • Find, navigate and visualise the STATS 19 data for benchmarking purposes
  • See how you and other areas compare with maps, spine charts, trends, bar charts and more
  • With the overview option: see at a glance where accidents are comparatively worse than the England or Regional average

15:10 The National Accident Prevention Strategy – how to get involved
Errol Taylor, Chief Executive, RoSPA

  • The National Accident Prevention Strategy for England – due for launch in February 2018
  • A whole-person, whole-life approach to the prevention of accidents
  • Sets out priorities for each age group, including on road safety, to encourage local delivery

15:20 Ask the Speaker
This is your chance to have a say and to put any questions to the panel.

15:40 Closing remarks from the chairman and conference close


The 2018 Road Safety conference will be held at the Ricoh Arena in Coventry.

The Ricoh Arena is conveniently located for road, rail and air travel connections.


Ricoh Arena,
Judds Lane, Longford,

Telephone: 0844 873 6500


Getting to the event

 Travel by train

Coventry Arena train station next to the Ricoh Arena is now open. Please note, there will be a limited service in operation in the first stage of this two-stage project.

For more information please visit the London Midland website.

Monday to Friday: one train per hour in either direction
Wasps Match day: one train per hour in either direction with double carriage capacity
CCFC Match day: one train per hour in either direction with double carriage capacity

Coventry Railway Station

Please Note
- The last train leaving Coventry Railway Station to London Euston is 23:31
- The last train leaving Coventry Railway Station to Birmingham New Street is 01:13.

For more information on train stations and timetables please visit the National Rail website

The railway station is in the City Centre and approximately six miles away. There are always black cabs immediately outside the station and it is roughly a 10 to 15 minute journey.

 Travel by bus

Public transport from train station to the Ricoh Arena:

  • Number 8 Bus from Coventry Train Station to Coventry Transport Museum
  • Then catch the Number 4 or Number 5 from Coventry Transport Museum to Arena Park (Tesco)
  • Once you arrive at Arena Park there is an underpass which takes you into Car Park B of the Ricoh Arena. Follow signs for the Ricoh Arena main entrance from here.

For more information regarding regular public bus services around Coventry and Warwickshire please visit the National Express West Midlands website.

 Travel by taxi

For our local taxi service please visit Allens taxis or call 02476 55 55 55.

 Travel by road

From the North
- Take the M1 southbound, leave the M1 at junction 21, then at the roundabout take the 3rd exit onto the M69 (signposted Coventry, Birmingham)
- Leave the M69 branching left (signposted Birmingham M6, Coventry North and Central A4600)
- Keep in right-hand lane then continue forward (signposted Birmingham) joining the M6 at junction 2
- Leave the M6 at junction 3, then take 2nd exit onto Phoenix Way - A444 (signposted Coventry)
- At the next roundabout, take the 1st exit onto Rowleys Green Lane
- At roundabout take 2nd exit onto Judds Lane
- Arrive at Ricoh Arena.

From the North-West
- Take the M6 southbound
- Leave the M6 at junction 3 (signposted Coventry North) then at the roundabout take the 4th exit onto Phoenix Way - A444 (signposted Coventry)
- At the next roundabout, take the 1st exit onto Rowleys Green Lane
- At roundabout take 2nd exit onto Judds Lane
- Arrive at Ricoh Arena.

From the South
- Take the M40 northbound
- Leave the M40 at junction 15, then at the roundabout take the 4th exit onto Warwick Bypass - A46 (signposted Coventry)
- Continue forward to join the A444, take left hand lane (signposted City Centre) onto London Road - A411
- Continue forward on London Road - until you reach the Ring Road
- Stay in right-hand lane and take 2nd exit onto the Ring Road
- Leave the Ring Road at junction 3 - at roundabout take 2nd exit onto Sky Blue Way
- Proceed forward over traffic lights
- At next roundabout, take 1st exit onto A444, signposted Nuneaton
- Continue forward on A444, straight on at roundabouts until you see the Ricoh Arena
- At the last roundabout adjacent to the Ricoh Arena on you right-hand side, take 3rd exit onto Rowleys Green Lane
- At roundabout take 2nd exit onto Judds Lane
- Arrive at Ricoh Arena.


There is over 1000 car parking spaces at the Ricoh Arena. This is free of charge to delegates attending the conference.

Who Should Attend?

The conference will be of interest to all road safety practitioners, researchers, policy makers and stakeholders, including:

  • Road safety managers
  • Road safety partnerships
  • Road safety and accident prevention officers
  • Public health practitioners
  • Communications officers
  • Fire service
  • Police officers
  • Armed forces
  • Highway safety engineers
  • Teaching organisations
  • Driver trainers
  • Elected members (councillors)
  • Health promotion professionals
  • Special interest groups
  • Educational professionals
  • Voluntary organisations
  • Occupational health and safety advisers
  • Motoring organisations
  • Cycling organisations


Lots of interesting subjects throughout the day, from Twenty's Plenty to developments in child passenger safety, managing road risk and driving distractions. Wearing virtual reality goggles really draws you into the moment to highlight the potential consequences of driver distractions. It was rather a strange phenomenon sitting in the front passenger seat looking down at my 'injuries' and being tended to by a paramedic, the weirdest of all was watching the vehicle roof being cut away... Really good event by the Royal Society for the Prevention of Accidents (RoSPA)

Sharon Pritchard, North Wales Police

Sponsor & Exhibit

The Royal Society for the Prevention of Accidents has been at the heart of accident prevention in the UK and around the world for more than 90 years. We can help you:

  • Increase brand awareness
  • Generate high-quality sales leads
  • Meet new decision-making contacts
  • Network with leading industry professionals
  • Launch new products and services
  • Demonstrate your products and services face to face
  • Associate your organisation with cutting-edge event content
  • Work directly with RoSPA, an established and trusted health and safety brand
  • Demonstrate your high level of health and safety commitment to key decision makers
  • Contribute to RoSPA's charitable vision of 'life, free from serious accidental injury'

If you're interested in showcasing your product or services at the event, please contact Letitia Hill at for further information.

Conference sponsor

Britax Römer


Britax Römer is a global leader and innovator in child mobility dedicated to making family travel safer and easier throughout the journey of parenthood. Specialising in a complete range of premium car seats, pushchairs, bike seats and accessories that meet modern family lifestyle needs, Britax Römer’s mission is to inspire families to travel more freely, confident of safety and sure of style.

Britax was founded in Britain in 1938 focusing initially on safety developments such as adult seat belts. In 1978, it merged with established German car safety counterpart Römer. More recently, Britax Römer acquired the hugely popular outdoor stroller brand BOB in 2011 and the BRIO pushchair and car seat safety business in 2013. In 2016, Britax Römer celebrated the 50th anniversary of its first child car seat.

The company has global operations with offices in 12 countries and more than 1,000 employees. Britax Römer’s European headquarters, including crash testing, manufacturing and operations, is located between Ulm and Augsburg in Leipheim, Germany. For more information about Britax Römer, please visit

Conference exhibitors


Continental Automotive

FirstCar has been publishing award-winning road safety education publications for over a decade and each year, over 1.85 million new drivers come into contact with the FirstCar brand. Over the past few years, FirstCar has significantly grown its capacity to deliver high-quality film production and digital media projects. FirstCar is an SME that’s grown organically from a sixth-form common room, and if there’s one thing we know all about, it’s how to be resourceful.


The Fleet Operator Recognition Scheme (FORS)

The Fleet Operator Recognition Scheme (FORS)

The Fleet Operator Recognition Scheme (FORS) is a voluntary accreditation scheme that promotes best practice for commercial vehicle operators. With over 4,250 members, FORS is gaining recognition as the transport industry’s go-to accreditation scheme. FORS encompasses all aspects of safety, efficiency, and environmental protection by encouraging and training fleet operators to measure, monitor and improve performance. FORS provides accreditation pathways for operators of any type, and for those organisations that award contracts and specify transport requirements.


Keltic Clothing

Keltic Clothing

Keltic Clothing is the one stop shop for the UK's road safety professionals. They offer a full range of uniforms and accessories for school crossing patrols and cycling instructors. Further to this, they also have a wide rage of road safety educational resources. As on of the UK's largest suppliers of hi-vis clothing, they now supple to over 200 local authorities.


Konflux Theatre in Education

Konflux Theatre in Education

Konflux Theatre is a trusted Theatre in Education company that has been working successfully throughout the UK for 20 years. We offer over 60 curriculum-based workshops to schools, which include our Road Safety ‘Play in a Day®’ for Key Stage 2 pupils and Creative Learning workshops for Key Stage 1 pupils. We can also provide a bespoke service to adapt workshops to meet the client’s needs.


Phoenix Seating

Phoenix Seating

As the UK’s leading passenger seat manufacturer, Phoenix Seating is experienced in offering innovative designs and development alongside supplying quality, industry compliant passenger seating to an extensive range of market sectors.With this innovative drive and a continuous dedication to safety within passenger vehicles, Phoenix Seating has developed a range of seating solutions to help increase and promote safety on board passenger vehicles and provide an enhanced passenger experience.


Road Safety Analysis

Road Safety Analysis

If you looking for road safety resources that have been built by practitioners and evaluated by professionals, then the Road Safety Analysis stand is worth a visit. With years of frontline experience in delivering road safety education and social marketing, RSA can now offer a wide range of products and services tailored to meet your needs which are backed up by market leading evaluation. So, whether it’s pedestrian training and child car seats, drink drive resources or campaigns for older drivers, RSA has something that will be of interest.


Slater and Gordon Lawyers

Slater and Gordon Lawyers

Slater and Gordon is one of the UK’s largest law firms with offices across the country. Our mission is to provide people with easier access to world class legal services.

Our reputation is built on the services offered by our highly experienced staff who specialise in all areas of law.


Solon Security

Solon Security

Solon Security is the UK’s leading supplier of quality crime prevention and community safety products. We work in partnership with our customers to create safer communities across the UK through our wide range of innovative products and initiatives. We are always expanding our product range and we are always looking for ways that we can help raise awareness of how to be safe and be seen. We work in partnership with our customers to provide the best road safety products to suit their campaigns.


The Stationery Office (TSO)

The Stationery Office (TSO)

TSO (The Stationery Office), part of Williams Lea Tag, is proud to be the official publishing partner for the Driver and Vehicle Standards Agency (DVSA) and The Police Foundation.

We’re delighted to showcase the new Roadcraft and Motorcycle Roadcraft e-learning platform. This interactive website contains all the expert guidance found in the Roadcraft and Motorcycle Roadcraft books, plus additional features to enhance the learning experience. To view the full range of official DVSA products, visit Safe Driving for Life is a one-stop information resource for drivers and riders of all abilities.


TMS Consultancy

TMS Consultancy

TMS is an independent company, providing practical expertise to improve road safety and traffic management by offering audit, consultancy and training services. TMS is dedicated to achieving continuous improvements in road safety and our expertise is underlined by our position as the leading training provider, whilst our independent status enables us to offer truly impartial advice.


Traffic Technology Ltd

Traffic Technology Ltd

Traffic Technology Ltd designs, supplies, installs and manages a range of innovative road safety and monitoring systems for vehicles, cyclists and pedestrians.

Our products have user-friendly software for instant, professional reports and operate to high levels of accuracy and reliability. Services include installation and training from our team of highly experienced engineers, as well as manual and video traffic surveys.


The Transafe Network

The Transafe Network

The Transafe Network consists of road safety specialists with backgrounds in research, consultancy, training, operations and public service across the highways, emergency services and road transport sectors.

Our team have experience from highway authorities, consulting engineers, the police service, transport research and operations in the oil and gas industry, and a wider network of associates supplying expertise in road and vehicle engineering, evidence and enforcement, education and encouragement.




Westcotec celebrated their 15th Anniversary in April 2016. Over the years Westcotec has grown to become one of the industry leaders in Vehicle Activated Signs (VAS) and other related technologies. Westcotec pride themselves on being family run, the founder and Managing Director Phil Hayton has gathered together a dedicated and loyal work force ,all subscribing to a strong customer service ethic. Westcotec currently supply numerous Community Speedwatch schemes across the UK, both Local Authority supported and an increasing number of stand-alone schemes.



Early day delegate fee:
- Member: £125 + VAT
- Non-Member: £145 + VAT

Early rate finishes January 31, 2018

Standard day delegate fee:
- Member: £155 + VAT
- Non-Member: £180 + VAT

Booking Information

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