Overview

Egis is a leading global architectural, consulting, construction engineering, operations and mobility services firm. 

In a strategic collaboration with Egis, we supported the launch of their global road safety campaign aimed at educating employees in their sites across 85 countries. The initiative focused on promoting safer driving habits and raising awareness of critical road safety principles among Egis’s global workforce. 

Objectives 

• Deliver engaging and accessible road safety education to a diverse, international audience. 

• Highlight key behavioural and mechanical factors contributing to road incidents. 

• Support Egis’s commitment to employee wellbeing and corporate responsibility. 

Approach 
To meet these goals, we developed a suite of six short-format animated videos, each addressing a core aspect of road safety: 

Fatigue and driving – Exploring how tiredness impairs reaction time and decision-making. 

Impairment risks – Covering the dangers of alcohol, drugs, and medication on driving ability.

Distraction avoidance – Emphasising the importance of staying focused behind the wheel. 

Speeding hazards – Highlighting the consequences of excessive speed. 

Seatbelt safety – Reinforcing the life-saving importance of seatbelt use. 

Vehicle maintenance – Educating on basic upkeep to prevent mechanical failures. 

These videos were produced in English with subtitles and translated into French, Spanish, and Portuguese to ensure accessibility across Egis’s global employee base. 

Delivery and engagement 
The campaign launched during a global webinar, combining live expert insights from RoSPAs expert Road Safety team with some of the road safety tips and featured in the animated video series. Following on from the webinar the animated videos were shared across EGIS sites to colleagues. The powerful combination of visual storytelling delivered in the target audiences first language ensured successful engagement and accessibility to the target audience. 

Impact 
The initiative successfully reached employees in 85 countries, fostering a culture of safety and responsibility. By focusing on universal principles and psychological aspects of driving, the campaign resonated across cultural and geographic boundaries.