Brighter Beginnings Appeal

Accidents are the biggest killer of children and young people.

Yet they don't have to happen.

In 2016/17 we're celebrating 100 years of past successes, whilst looking to the future by focusing strongly on keeping kids safe.

With this in mind, we've designed a Keeping Kids Safe pack, full of helpful tips and tools to help give little ones a safer start.

Our vision is to provide free packs for new parents. But in order to do this, we need your help. It's simple. The more money we manage to raise, the more Keeping Kids Safe packs we can provide to families - meaning a better chance of Brighter Beginnings!


Less than a third of parents think they get enough advice and information to protect their little ones from accidental harm

Why is this pack needed?

It’s simple:

Heart breaking statistics, we’re sure you’ll agree. But it doesn’t have to be like this.

Who is the pack for?

The pack is for disadvantaged parents/parents-to-be and carers of babies or children under-five.

Its aim is to show that there are simple things they can do to prevent home accidents and to provide resources and advice to help them.

Packs will be distributed via our network of childcare professionals and family support organisations. This will ensure the packs reach parents via a source they know and trust.

What’s in the pack?

Our pack’s USP is that it combines advice with practical solutions and resources. Research proves this is the most effective approach.

We use simple, short messages with clear illustrations to ensure literacy levels and limited English are not barriers to understanding. We want to empower families to feel confident about looking after their newest members.

Evidence shows that falls, poisonings, burns and scalds are the most common injuries leading to A&E attendance and hospital admission for pre-school children. So our pack focuses on these areas, but covers others such as drowning, choking and suffocation.

It provides life-saving advice, tips and tools, including an easy-to-fit cupboard lock, a nursery thermometer, a falls prevention height chart and useful kitchen/bathroom resources such as flannels and weaning spoons. Each pack also includes details for Lifeline, our free telephone and email safety enquiry service.


Get in touch

To discuss these and other ways you can get involved and help families please get in touch with us at or call 0121 248 2082.

If you're interested in supporting the Brighter Beginnings Appeal, we'd love to hear from you! We'll happily offer you and your employees all the support you need to get the most from your involvement in the appeal. You can watch our appeals video below, and download a corporate fundraising pack.

Advantages for corporate partners

  • All significant donors* will receive a selection of our fabulous dual-branded posters and activity sheets, featuring your logo.

Business Resource Pack

  • Demonstrate your commitment to health, safety and wellbeing at work and beyond. We'll shout the word about all your kind help on our website, e-bulletin and social media channels – feel free to do the same!
  • Boost staff morale and support a healthy lives agenda by encouraging participation in a fun, physical fundraising activity. Let staff know they're making a real difference to the lives of parents and children.
  • Increase engagement. Staff will be encouraged to share their own experiences by contributing to our 'Your Stories Blog'. And all new parents will get a free Keeping Kids Safe pack of their own.
  • Show your support for 24/7 safety. Staff will have access to Lifeline, our free email and telephone helpline. Manned by experienced advisers able to answer a vast range of safety enquiries, it's a great place to turn when you need answers.
  • Open up new opportunities by making employees 'RoSPA Ambassadors', and further raise morale by rewarding involvement via RoSPA's Guardian Angel awards scheme.

Join a growing movement

"Cory Riverside Energy were pleased to support both the Brighter Beginnings Appeal and the Family Safety Week. Giving thought to ensuring and enhancing our safety and wellbeing isn't something that should be only done at work."

Join a growing army of high profile supporters, including:

Abingdon and Witney College
Cory riverside energy
DHL supply chain

"Brighter Beginnings is an important appeal which will be beneficial to new parents and give little ones a safer start in life."

The Patrons Fund
Zero Harm

Join a cause that makes a real difference to the lives of families in our communities!

"Safety is important in every aspect of our lives and even more so when it involves the people we love. We are governed by safety when at work, but when in the comfort of our home sometimes we need reminding that safety matters at all times."

Melissa, DHL UK

Get in touch

*To discuss these and other ways you can get involved and help families please get in touch with us at or call 0121 248 2082.


If you're ready to make a donation, you can donate online here.

In a hurry? You can donate by text! Simply text BBAP17 followed by the amount to 70070 (e.g BBAP17 £10). You can donate £1, £2, £3, £4, £5 or £10 by text. (For any other amount you'll need to donate online.)

Fundraise for RoSPA

From sponsored rides or runs, to coffee mornings and bake sales, there are plenty of ways to raise money for RoSPA.

Make us your Charity of the Year

Make 365 days of difference by making RoSPA your organisation's charity of the year!

Get in touch

To discuss these and other ways you can get involved and help families please get in touch with us at or call 0121 248 2082.


Visit our Why Donate? page to support other aspects of RoSPA's work.

Contact Us

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+44 (0)121 248 2082
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