Children in Blackburn with Darwen protected from cleaning product injuries in RoSPA campaign


Families in Blackburn with Darwen are being urged by the Royal Society for the Prevention Accidents (RoSPA) to take action to protect their children from the risks of household cleaning products.

The latest phase of the Take Action Today campaign, supported by Fairy, is being launched on Friday (May 10) at Livesey Children Centre in Blackburn.

This follows the scheme’s success in Birmingham, Liverpool, and other areas across the UK, where more than 300,000 families have been helped to prevent poisoning and eye injuries. Over the next few months, the campaign will be delivered across the North West.

In Blackburn with Darwen, accidental poisonings accounted for 79 emergency admissions for 0-4-year-olds between 2014/15-2016/17. This is significantly above the average for the North West and England for the period.

As part of the campaign, a handy magnetic notepad featuring key safety advice will be handed out to at least 9,452 families, by public health nurses, health visitors, children’s centres and parent and toddler groups.

Ashley Martin, RoSPA’s acting public health adviser, said: “The notepad acts as a constant reminder in family kitchens to store cleaning products out of reach, out of sight and in a locked cupboard.

“Due to their inquisitive nature, children under the age of five are most at risk of accidentally swallowing or getting household cleaning products, like liquid laundry capsules, into their eyes. Even products with a child-resistant closure cannot guarantee safety – they only reduce the risk by delaying access to the product.”

Emma Gerrard, representative for Fairy Non Bio, said: “We are extremely pleased to be able to support the Take Action Today programme, to help spread the vital message that household cleaning and laundry products can be dangerous in children’s hands and must always be closed securely in their packaging and stored out of reach and sight. Together we hope to change parents’ and carers’ behaviour when it comes to safe use and storage of household cleaning products and drive a reduction in incidents in the North West of England.”

Accidents are a significant cause of preventable death and serious long-term harm – the main mechanisms of an accident are choking, suffocation and strangulation, falls, poisoning, burns and scalds and drowning and account for 90 per cent of unintentional injury and hospital admissions for children.

Blackburn with Darwen is committed to keeping children safe and raising parent’s awareness on important safety messages that can prevent death or injury to child.  

Take action today, put them away advice to parents includes:

•             Store household cleaning products out of reach of children, preferably in a locked cupboard

•             Always store chemicals in their original containers

•             Never pierce or break laundry capsules or tablets

•             Always close the lid of any product

•             In the event of an incident, follow advice on the product pack and seek medical attention.

Further information on the Take Action Today campaign can be found at

For photographs and other requests email: or call 0121 248 2135.

Note to broadcasters: RoSPA has its own ISDN studio.

Contact Us

Press Office
+44 (0)121 248 2135