Cycle Smart Brum

RoSPA and See.Sense have come together to deliver an innovative cycle project which aims to identify cycling conditions across Birmingham and to gain a wider understanding of unreported collisions.

We want to team up with 200 cyclists across the city, in order to try to anticipate where and how cycling incidents may occur before they happen.

Getting involved

We are looking to recruit cyclists who regularly ride in Birmingham. Using the latest See.Sense intelligent bike light and accompanying app, we will collect data over a three-month period on things like speed and dwell times, surface condition, movement patterns, swerving, heavy braking incidents and, crucially, near-miss incidents which you wish you could share with road planners.

How it will work

Everyone selected to join the project will be provided with a See.Sense ACE Intelligent Rear Light (all you pay is £0.1p for the light and £9.98 postage and packaging).

In return for receiving a discounted See.Sense light, you must agree to take part in the project by opting in to have data insights on your ride collected. You must download the free See.Sense app and connect it to your light. See.Sense has set up the lights for this project so they will only work at full brightness when connected to the app. If they are not connected to the app, the light will only function at 10% brightness. You’ll be prompted to switch your app on each time you charge your light. At the end of the project this modification will be switched off.

Will my ride data be shared?

All data collected will be depersonalised and will not be identifiable to an individual rider. Further information on See.Sense data policies can be found here.


To become part of this ground breaking project simply complete the application form, which will only take a couple of minutes. Please only apply if you have a smart phone, Apple or Android.

We will be back in touch within a couple of weeks to let you know if you’ve been selected, with your special code, which you will need to get your light.

What do I have to do once the project has started?

Once you have been selected to join the project we will tell you the start date which will be after the Coronavirus lockdown and there is nothing more to do (your light will arrive in the post by tracked delivery): simply attach your light, fire up the app, and get riding around Birmingham. The lights and app are really easy to use but if you do have any tech questions help is on hand.

We will keep in touch by sending you a monthly newsletter and at the end of the project we will ask you to complete a short online survey, and possibly participate in a focus group. If you wish, you can also tweet us @roadsafety to tell us how you are getting on as we want this to be a real cycling community project.


RoSPA is delighted to partner with See.Sense on this project.

"We are excited to work with RoSPA to bring technology and the cycling community together, to enable more cycling and improve journeys for everyone."
Irene McAleese, Co-founder & CSO See.Sense
Get involved
Get involved

Want to take part? Fill out the application form now


Find out more about this project with See.Sense

The ACE light

Find out more about the ACE light and what it does with this video

Cyclist advice
Cyclist advice

How to stay safe whilst cycling on the roads

Contact Us

Cycle Smart Enquiries
0121 248 2149 / 2072